This tutorial has been put together to illustrate how overseas exhibitions (plus trade fairs and conferences) can serve two purposes for the exporter – (a) providing valuable and up-to-date market research and (b) helping the promotion of your products in overseas markets. Detailed explanations are given as to how exhibitions should be approached and “worked” in order to glean the most data. Exporters can also learn how to organise shows, present themselves and support their representatives in order to get great results.
Download the slides (which include spoken commentary), the workbook, the quiz questions and answers, the extra reading list and the feedback form
The tutorial costs nothing to download and experience. After you have completed the tutorial, just fill in the feedback form and tell us how much you think it is worth – and you will receive an invoice for that amount. No catches, no surprises – you decide how much (or how little) to pay.
Using Overseas Exhibitions For Research And Promotion (click on this link and then select Slide Show, which includes the audio accompaniment)